Nice to meet you

Rupa Gaya is a fashion and image consulting firm based in Bali, Indonesia.

We help brands, companies, and individuals build clear and consistent visual representation — aligned with identity, role, and context.

Appearance is often left to personal interpretation, leading to inconsistency.

We approach it as a system — structured, intentional, and applicable across people and environments.

Rupa Gaya is founded by Dara Asvia and Runni Kurniasari, combining deep experience in fashion, styling, retail, and business.

Dara Asvia

Fashion Stylist & Costume Designer

Dara Asvia is a fashion stylist and costume designer with over 15 years of experience, known for her refined eye and meticulous attention to detail.

She approaches wardrobe as a form of visual communication, translating identity into clear, intentional, and cohesive visual expression across individuals, companies, and brands.

Her work focuses on developing style systems that balance aesthetic refinement with clarity and consistency — enabling clients to build confident and purposeful visual presence.

Runni Kurniasari brings a multidisciplinary background in fashion styling and retail, with experience in merchandising, product development, and business operations.

Her approach combines visual sensitivity with structural thinking, positioning fashion as a system rather than an aesthetic choice.

At Rupa Gaya, she focuses on developing image frameworks that are not only visually refined, but also functional, scalable, and aligned with brand and organizational needs.