Nice to meet you
Rupa Gaya is a fashion and image consulting firm based in Bali, Indonesia.
We help brands, companies, and individuals build clear and consistent visual representation — aligned with identity, role, and context.
Appearance is often left to personal interpretation, leading to inconsistency.
We approach it as a system — structured, intentional, and applicable across people and environments.
Rupa Gaya is founded by Dara Asvia and Runni Kurniasari, combining deep experience in fashion, styling, retail, and business. We combine creative and structural thinking to create solutions that are both visually refined and practical in real use.
Dara Asvia
Fashion Stylist & Costume Designer
Dara Asvia is a fashion stylist and costume designer with over 15 years of experience, known for her refined eye and attention to detail.
She approaches wardrobe as a form of visual communication, translating identity into clear and cohesive visual expression across individuals, companies, and brands.
Runni Kurniasari brings a background in fashion styling and retail, with experience in merchandising, product development, and business operations.
Her approach combines visual sensitivity with structural thinking, focusing on building image systems that are both functional and consistent.
Runni Kurniasari
Fashion & Image Consultant
Who We Work With
Retail and Lifestyle Brands
Founders, Executives, and Professionals
Hospitality and Service-based Businesses
Individuals seeking clarity in personal style
From intuitive styling
to structured image systems.
If you have any questions, feel free to contact us.
